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A Melbourne Chef Spent 20 Years Binning Dead Frying Pans. So He Built One That Refuses to Die.
The Melbourne Daily
Melbourne, Victoria · since 1954
Local · Food & Drink

A Melbourne Chef Spent 20 Years Binning Dead Frying Pans. So He Built One That Refuses to Die.

For two decades Walter Ashcroft watched good cookware fall apart in his Fitzroy kitchen. Now he and his wife Margaret are clearing out their Brunswick workshop — and selling off the uncoated titanium pans they built to outlast the lot.

Walter and Margaret Ashcroft standing together in their Brunswick workshop, holding one of their handmade titanium pans
Walter and Margaret Ashcroft in their Brunswick workshop. Picture by Claire Donovan for The Melbourne Daily.

Walter Ashcroft reckons he's thrown out more frying pans than most people will own in a lifetime.

For 20 years he ran the kitchen of a small restaurant on Brunswick Street in Fitzroy — double services, six nights a week, the whole thing done by hand. And in all that time, he says, he never once owned a pan that could keep up with him. He'd buy the best he could find, flog it for a season or two, then watch it warp, flake or chip its way into the bin. Over and over.

So when he and his wife Margaret finally sold the restaurant, Walter didn't put his feet up. He set out to build the one pan he'd wanted his entire career and never been able to buy — and a few years on, the couple have outgrown their Brunswick workshop and are clearing out the last of them.

"I never set out to make cookware. I just got sick of paying good money for pans that quit long before I did."

— Walter Ashcroft

Walter took over the little Brunswick Street room in 2004, when he was twenty-eight. Margaret ran front of house and kept the books, and their cooking became a quiet Fitzroy institution — the kind of place regulars drove in for from Carlton, Geelong, even Ballarat. "He never made a fuss about any of it," Margaret says. "He just turned up before dawn and did the work."

The part the cookware aisle won't tell you

Here's the thing Walter says nobody in the shops ever wants to admit: most pans are built to be replaced.

A nonstick coating is really just a countdown timer — scratch it, overheat it, and it starts shedding into your food. Cheap stainless buckles the first time it meets a serious flame and cooks in hot spots ever after. Enamel chips. At home you might get a few years out of it. In Walter's kitchen, running hard every night, a pan was lucky to see out twelve months before it hit the skip.

"Twenty years I cooked for this city. And twenty years I watched perfectly good money end up in the bin. Nobody in the shops ever wants to talk about that part."

— Walter Ashcroft
A young Walter and Margaret Ashcroft in 2004, in their newly opened Fitzroy restaurant
Walter and Margaret Ashcroft in 2004, the year they opened in Fitzroy. Picture by Ron Petersen for The Melbourne Daily.

The fix wasn't a better coating. It was no coating at all.

Walter had spent his whole career chasing the wrong solution. The answer, he eventually realised, wasn't a smarter nonstick or a fancier alloy. It was raw, naked metal: pure, uncoated, surgical-grade titanium.

Nothing to flake. Nothing to chip. Nothing to wear off into your dinner. Heat it properly and it builds its own dark, slick sear that only gets better the more you cook on it. It shrugs off a flame that would warp stainless, and — made right — it can comfortably outlast the person who buys it.

There was only one catch: almost nobody finishes titanium by hand any more. It's slow, fiddly, unforgiving work, the kind that makes no sense on a factory spreadsheet. So Walter decided to do it himself.

A bare titanium frying pan being hand-finished on a workbench in the Ashcrofts' Brunswick workshop
A titanium pan being hand-finished in the Ashcrofts' Brunswick workshop. Picture by Claire Donovan for The Melbourne Daily.

Three years in a Brunswick workshop

Walter teamed up with a metalworker he'd known for years and tested everything — the thickness of the base, the balance of the handle, the exact finish that lets food release cleanly with no coating at all.

Dozens of prototypes came and went. Too heavy. Too hot at the edges. Right to look at, wrong in the hand after an hour at the stove. Three years of it — until one pan held heat like cast iron without the weight, and then did it every single time.

A finished uncoated titanium Ashcroft pan heating on a gas stovetop
A finished Ashcroft pan on the stove — uncoated titanium, hand-finished. Picture by Claire Donovan for The Melbourne Daily.

"We made rubbish for two and a half years. Then one came off the bench and I just knew. It cooked the way I'd been chasing my whole life."

— Walter Ashcroft
A steak searing with a deep brown crust in an uncoated titanium Ashcroft pan
A steak searing in one of the pans — the deep crust Walter spent twenty years chasing. Picture by Claire Donovan for The Melbourne Daily.

From the kitchen outward

Walter started handing pans to chefs he trusted and a few old regulars, just to see how they held up. They came back wanting more — for a brother, a daughter, a mate who'd just moved to Carlton. It was Margaret who said they should sell them properly. Walter resisted, right up until someone drove down from Bendigo just to collect two.

Why they're clearing the warehouse

A few weeks ago they made the call. Demand had outgrown the little Brunswick workshop, the lease is up, and they're moving to a larger space across town.

Before the removalist truck arrives, everything on the shelves has to go — the pans already finished by hand in the old workshop.

Shelves of finished titanium Ashcroft pans stacked in the Brunswick warehouse ahead of the move
The last of the current stock on the shelves in Brunswick, ahead of the move. Picture by Claire Donovan for The Melbourne Daily.

"I've made enough of these by hand to know exactly what a good one feels like. I'd rather sell the lot than move boxes I haven't checked myself."

— Walter Ashcroft

When they're gone, they're gone

Walter's blunt about it: he won't rush the next batch to fill shelves, and he won't cart pans he hasn't checked himself to a new building. So everything left from the old workshop is going before the truck arrives — up to seventy percent off. Margaret calls it a moving sale; Walter just calls it fair. There's no restock at this price.

See the pan Walter spent twenty years waiting for.

Visit Ashcroft Up to 70% off the relocation sale. Free insured shipping across Australia. While stock lasts.
Customer's uncoated titanium Ashcroft pan resting on their own gas stovetop

"You can tell this pan wasn't rushed. The craftsmanship feels intentional. I love knowing it was made by people who actually cooked for a living."

Jessica T.
verified customer
Customer searing onions and steak in their Ashcroft titanium pan

"I read Walter and Margaret's story before ordering, and it made me curious. Built like a tank, and it cooks beautifully. Best pan in my kitchen now."

Rachel M.
verified customer
Customer holding their freshly washed titanium Ashcroft pan over the sink

"Bought it during the moving sale and I'm so glad I did. It feels like owning a piece of a real kitchen's history."

Perry F.
verified customer